Portfolio

Paw Prints By

The Paw Prints By project involved designing and developing an e-commerce website on Shopify for Paw Prints By, a brand specializing in personalized pet products. The objective was to create a visually appealing and user-friendly online store that showcases their unique offerings and provides a seamless shopping experience for pet owners.

Client Name

Shannon

CMS Type

Shopify

Theme

Custom Shopify Theme

Website Type

Pet Care Website

Project Overview

My Role

As the lead developer and designer, I was responsible for the entire website development process. This included planning the site architecture, designing the user interface, developing the site on Shopify, and ensuring it was fully optimized for performance, responsiveness, and user experience.

Technologies and Skills Used

Platform: Shopify
Frontend: Liquid, HTML, CSS, JavaScript
Other Tools: Photoshop, Illustrator (for design elements), Google Analytics (for performance tracking), SEO tools (for search engine optimization)
Skills: UI/UX Design, Responsive Design, SEO, E-commerce Integration, Content Management

Challenges Faced

A key challenge was creating a design that was both unique and functional, ensuring it captured the brand’s personality while remaining easy to navigate. Additionally, integrating various plugins for personalized product customization and ensuring they worked seamlessly with the Shopify platform required careful attention to detail and testing.

Results and Outcomes

The newly designed Paw Prints By website resulted in a significant increase in user engagement and sales. There was a 50% increase in the conversion rate and a 40% increase in the average order value within the first three months of the site’s launch. User engagement metrics showed a 30% increase in average session duration and a 20% decrease in bounce rate. Customers praised the website for its aesthetic appeal, ease of use, and personalized shopping experience.